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Whether you're writing an email, blog post or the next bestseller, you want your readers to be listening and responding. Your goal may be to get them to keep reading, or maybe you're asking them to make a purchase, leave a comment or visit your website, but usually you want them to do something. Online content uses the call to action, or CTA. Don't let the fancy acronym fool you; calls to action are not some mysterious entity. Instead, they're clear,.Whether you're writing an email, blog post or the next bestseller, you want your readers to be listening and responding. Your goal may be to get them to keep reading, or maybe you're asking them to make a purchase, leave a comment or visit your website, but usually you want them to do something. Online content uses the call to action, or CTA. Don't let the fancy acronym fool you; calls to action are not some mysterious entity. Instead, they're clear,.